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Problem (Market)

Solution (Product)

Generative

- Who is our customer? - What are their pains? - What job do they need done? - Is our customer segment too broad? - How do we find them?

- How can we solve this problem? - What form should this take? - How important is the design? - What’s the quickest solution? - What is the minimum feature set? - How should we prioritize?

Evaluative

- Are they really willing to pay? - How much will they pay? - How do we convince them to buy? - How much will it cost to sell? - Can we scale marketing?

- Is this solution working? - Are people using it? - Which solution is better? - How should we optimize this? - What do people like/dislike? - Why do they do that with our product/service?