Index of Methods

Index of Methods
​
Problem (Market)
Solution (Product)
Generative
- Customer discovery interviews 
- Contextual inquiry/ethnography 
- Data mining 
- Focus groups* 
- Surveys* (open-ended)
- Solution interview 
- Contextual inquiry/ethnography 
- Demo pitch 
- Concierge test/consulting 
- Competitor usability 
- Picnic in the graveyard
Evaluative
- Five-second tests 
- Comprehension testing
- Data mining/market research 
- Surveys* (closed) 
- Smoke tests (e.g. video, landing page) 
- Sales pitch 
- Pre-sales 
- Flyers 
- Pocket test 
- Event 
- Fake door
- Paper prototypes 
- Clickable prototypes 
- Usability 
- Hallway 
- Live 
- Remote 
- Wizard of Oz 
- Takeaway 
- Functioning products 
- Analytics/dashboards 
- Surveys* (e.g. Net promoter score, product/market fit survey)

Index of Questions

Tags and Other Frameworks

Last modified 2yr ago

	Problem (Market)	Solution (Product)
Generative	- Customer discovery interviews - Contextual inquiry/ethnography - Data mining - Focus groups* - Surveys* (open-ended)	- Solution interview - Contextual inquiry/ethnography - Demo pitch - Concierge test/consulting - Competitor usability - Picnic in the graveyard
Evaluative	- Five-second tests - Comprehension testing - Data mining/market research - Surveys* (closed) - Smoke tests (e.g. video, landing page) - Sales pitch - Pre-sales - Flyers - Pocket test - Event - Fake door	- Paper prototypes - Clickable prototypes - Usability - Hallway - Live - Remote - Wizard of Oz - Takeaway - Functioning products - Analytics/dashboards - Surveys* (e.g. Net promoter score, product/market fit survey)