Index of Methods

Index of Methods
​
Market
Product
Generative
- Customer discovery interviews 
 - Contextual inquiry/ethnography 
 - Data mining 
 - Focus groups* 
 - Surveys* (open-ended)
- Solution interview 
 - Contextual inquiry/ethnography 
 - Demo pitch 
 - Concierge test/consulting 
 - Competitor usability 
 - Picnic in the graveyard
Evaluative
- 5-second tests 
 - Comprehension 
 - Conjoint analysis 
 - Data mining/market research 
 - Surveys* (closed) 
 - Smoke tests (e.g. video, landing page) 
 - Sales pitch 
 - Pre-sales 
 - Flyers 
 - Pocket test 
 - Event 
 - Fake door
- Paper prototypes 
 - Clickable prototypes 
 - Usability 
 - Hallway 
 - Live 
 - Remote 
 - Wizard of Oz 
 - Takeaway 
 - Functioning products 
 - Analytics/dashboards 
 - Surveys* (e.g. Net promoter score, Product/market fit survey)

Index of Questions

Tags and Other Frameworks

Last updated last month

	Market	Product
Generative	- Customer discovery interviews - Contextual inquiry/ethnography - Data mining - Focus groups* - Surveys* (open-ended)	- Solution interview - Contextual inquiry/ethnography - Demo pitch - Concierge test/consulting - Competitor usability - Picnic in the graveyard
Evaluative	- 5-second tests - Comprehension - Conjoint analysis - Data mining/market research - Surveys* (closed) - Smoke tests (e.g. video, landing page) - Sales pitch - Pre-sales - Flyers - Pocket test - Event - Fake door	- Paper prototypes - Clickable prototypes - Usability - Hallway - Live - Remote - Wizard of Oz - Takeaway - Functioning products - Analytics/dashboards - Surveys* (e.g. Net promoter score, Product/market fit survey)