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The Real Startup Book
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T
T
The Real Startup Book
The Real Startup Book
Dedications
Copyright
Foreword
Preface
The Index
What Are You Trying to Learn?
Problem vs. Solution
Generative vs. Evaluative
Hypothesis Checklist
Index of Questions
Index of Methods
Tags and Other Frameworks
Generative Market Research
Evaluative Market Experiment
Generative Product Research
Evaluative Product Experiment
Out of the Box
Afterword
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Index of Methods
Index of Methods
Problem (
Market
)
Solution (
Product
)
Generative
- Customer discovery interviews - Contextual inquiry/ethnography - Data mining - Focus groups* - Surveys* (open-ended)
- Solution interview - Contextual inquiry/ethnography - Demo pitch - Concierge test/consulting - Competitor usability - Picnic in the graveyard
Evaluative
- Five-second tests - Comprehension testing - Data mining/market research - Surveys* (closed) - Smoke tests (e.g. video, landing page) - Sales pitch - Pre-sales - Flyers - Pocket test
- Event - Fake door
- Paper prototypes - Clickable prototypes - Usability - Hallway - Live - Remote - Wizard of Oz - Takeaway - Functioning products - Analytics/dashboards - Surveys* (e.g. Net promoter score, product/market fit survey)
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Index of Questions
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Tags and Other Frameworks
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