“Our customers really want our product.”
“If 250 Los Angeles teachers were asked to treat minority students with more respect, then at least 50 teachers would do so.”
“If 250 Los Angeles teachers were asked to treat minority students with more respect, then at least 50 teachers would do so.”
“If 250 Los Angeles teachers were asked to treat minority students with more respect, then at least 50 teachers would begin addressing their students with an honorific.”
“If 250 Los Angeles teachers were asked to treat minority students with more respect, then at least 50 teachers would begin addressing their students by ‘Mr./Ms.’ and their last name instead of their first name.”
“Our customers have a strong desire to donate to charitable causes.”
“Our customers donate to charitable causes twice per year.”
“50 percent of students at Dalton High School get a C or lower in at least one class per year.”
“Students at Dalton High School that study fewer than four hours a week get a C or lower in at least one class per year.”
“During the summer, ice cream consumption increases and more people drown per day.”
“During the summer, people who eat ice cream before swimming will drown at a higher rate than people who do not eat ice cream.”
“If we feed ice cream to people before they swim, then the average number of drownings per day will increase.”
“If an astronaut in a stable orbit around a black hole extends one foot past the event horizon of a black hole, then they will be pulled in entirely.”
“There is an invisible, intangible tea cup floating between the Earth and Mars.”
We believe this capability will result in this outcome and we will know we have succeeded when we see a measurable signal.
We believe ...
...<this capability> will result in <this outcome>...
...we will know we have succeeded when <we see a measurable signal>