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The Real Startup Book
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The Real Startup Book
The Real Startup Book
Dedications
Copyright
Foreword
Preface
Who Is This Book for?
How to Use This Book
Contributors
Version History
The Index
Generative Market Research
Evaluative Market Experiment
Generative Product Research
Evaluative Product Experiment
Out of the Box
Afterword
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Version History
  • Version 0.5 - Minor updates to visual styling, general chapter cleanups, added direct download functionality with www.realstartupbook.com
  • Version 0.4 - Moved project to Gitbook, general chapter cleanups
  • Version 0.3 - Updated book’s formatting, added Customer Discovery Interviews and merged with Customer Discovery, added Secondary Market Research, added Concierge Test, added Net Promoter Score, added Appendices and Biases
  • Version 0.2 - Updated Generative vs Evaluative (1.3), added Generative Market Research sections 1-3, added Evaluative Market Experiments sections 1-4, added Generative Product Research sections 1-3, added Evaluative Product Experiments sections 1-2, added Out of the Box sections 1-2
  • Version 0.1 - Added Preface sections 1-3, added The Index sections 1-6
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The Index
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